Artisan was tasked by Nike and AKQA to progress the concept of an interactive LED basketball court, introducing greater levels of innovation and participation.
The 2015 state-of-the-art training camp saw Nike and basketball stars including Kobe Bryant and Lebron James uncover and motivate China’s future talent.
Artisan and AKQA worked together to create an experience that is both unforgettable and highly functional in terms of technology, training drills and monitoring player progress.
Innovations included one of the world’s most advanced uses of foot-tracking techniques for realtime, on court feedback, as well as bespoke apps, smart coaching tools and responsive techniques.
The resulting LED court is a vibrant, interactive environment that is at the forefront of technology and experiential design; helping harness and encourage players’ passion for basketball.
AKQA, d3 technologies, BlackTrax, WISPARK